Marketing metrics you can’t ignore as a small business owner
How to Safely Ignore Marketing Metrics and Get a More Accurate Picture “Vanity metrics” is a term you may or may not have heard about. It refers to the standards by which we measure our traffic and...
View ArticleFacebook vs Twitter who wins in small business marketing
Facebook vs Twitter: Who wins? Twitter announced on April 30th that its ad platform is now available to all that want to give it a try. For over a year testers have used the program, and Twitter has...
View ArticleHow little SEO can you survive with as a small business owner?
SEO – How Much to Start With SEO has many a business flummoxed from the get-go. It can be such an inexact and difficult to apply science that numerous startups fail to even attempt it. This is a major...
View ArticleInfluence of Bad Online Reviews To Your Small Business Reputation
How to Be Proactive with Bad Online Reviews Voicing one’s opinion online can become a bloodsport from time to time and nowhere is this truer than in the realm of online reviews. Opinions matter, at...
View ArticleEngage To Your Audience Through Humor: Effective For Small Business Marketing
How to Use Humor to Connect with Your Audience Okay, here’s a little freebie for someone out there. It’s totally mystifying why some sharp home décor company hasn’t used humorists Oscar Wilde’s last...
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