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Marketing metrics you can’t ignore as a small business owner

How to Safely Ignore Marketing Metrics and Get a More Accurate Picture “Vanity metrics” is a term you may or may not have heard about. It refers to the standards by which we measure our traffic and...

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Facebook vs Twitter who wins in small business marketing

Facebook vs Twitter: Who wins? Twitter announced on April 30th that its ad platform is now available to all that want to give it a try. For over a year testers have used the program, and Twitter has...

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How little SEO can you survive with as a small business owner?

SEO – How Much to Start With SEO has many a business flummoxed from the get-go. It can be such an inexact and difficult to apply science that numerous startups fail to even attempt it. This is a major...

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Influence of Bad Online Reviews To Your Small Business Reputation

How to Be Proactive with Bad Online Reviews Voicing one’s opinion online can become a bloodsport from time to time and nowhere is this truer than in the realm of online reviews. Opinions matter, at...

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Engage To Your Audience Through Humor: Effective For Small Business Marketing

How to Use Humor to Connect with Your Audience Okay, here’s a little freebie for someone out there. It’s totally mystifying why some sharp home décor company hasn’t used humorists Oscar Wilde’s last...

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